We know the causes, now it’s time for action

Last year, in the lead up to Equal Pay Day, the Workplace Gender Equality Agency, (‘the Agency’) in  partnership with KPMG Australia and the Diversity Council of Australia, launched the newest instalment of She’s Price(d)less: the economics of the gender pay gap.

While the causes of the gender pay gap are well documented in research, the She’s Price(d)less report confirmed the factors that underpin the gender pay gap, and to what extent they contribute. The report found, once again, that enduring gender stereotypes about the roles women and men play in paid work and caring continue to drive the gender pay gap.

She's Price(d)less 2019 - Summary of drivers of the gender pay gap

Alison Kitchen, Chairman at KPMG Australia said, “Evidence reflected in this report identifies the key drivers of Australia’s gender pay gap – gender discrimination, occupational segregation and years not working due to interruptions – such as child care and caring for elderly family members.

“These findings provide crucial knowledge that can help government and business take action and build on the progress that has been made. Solving the challenge of Australia’s gender pay gap is not only fair and sensible, it’s an economically responsible endeavor.

If knowledge is power, then She’s Price(d)less has provided employers with plenty of power to take action.  The report, through quantifying the drivers of the gender pay gap, provides employers with the information they need to effect change.

The report highlighted targeted actions employers can adopt to address each driver of the gender pay gap:

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Gender discrimination

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Care, family responsibilities and workforce participation

  • Improving work life balance, increasing availability of flexible work.  See our suite of flexible work resources for information tailored to suit the leadership team, managers and employers.
  • Enhancing availability and uptake of shared parental care. See our Leading practice parental leave guide to assist you in developing your own leading-practice parental leave policy.
  • Changing workplace culture and addressing unconscious bias. See our Benetas case study: challenging male stereotypes for a practical application of creating a cultural change within a real organisation.
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Gender segregation in industries and occupations


With this list of actions and further resources from the Agency to help you implement your plans, there is no better time for your organisation to set something in motion.

This Equal Pay Day, the Agency is encouraging organisatons to pledge to take at least one action from the list by Equal Pay Day next year.

While employer action is crucial, the Agency’s Director Libby Lyons acknowledges that the responsibility is not on employers alone.

“We know there are many actions employers can take to achieve pay equity. But we cannot rely solely on the actions of employers if we are going to close the gender pay gap. We must also change the outlook, the hearts and minds of all Australians. We must challenge ourselves in order to change the very ingrained gender stereotypes that underpin the gender pay gap.”

So let’s all commit to one action to close the gender pay gap.

How you can support Equal Pay Day

Share our Equal Pay Day 2020 graphics and videos

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Spread the news

Have you heard? It’s #EqualPayDay today! Women must work an extra 59 days to earn the same as men. Isn’t it time we close the #GenderPayGap? #KeepMindingTheGap @WGEAgency

Share our videos

We've created some gender pay gap explainer videos for you to share, check them out on our YouTube channel

Tell us what you would do with an extra 59 days

It’s #EqualPayDay today! There's so many reasons to #KeepMindingTheGap. Women had to work 59 extra days to earn the same as men this financial year. If I had an extra 59 days... [EG: I would learn how to say the words “the gender pay gap” in 100 different languages]. @WGEAgency

Tell us how you will #KeepMindingTheGap

This #EqualPayDay, I will #KeepMindingTheGap by ... [EG: Continuing to run diversity and inclusion programs for my employees during COVID 19]. @WGEAgency


Don't forget to use the hashtags #EqualPayDay and #KeepMindingTheGap and tag @WGEAgency!


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EPD2020 Keep minding the gap social graphic 3

Be a part of our #KeepMindingTheGap campaign by sharing how you will continue to work towards gender equality

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Share how you will keep minding the gap

You can do this by snapping a photo of yourself with our selfie sign (below), take a short video or simply share your reason in a post:

  • I will #KeepMindingTheGap by... [EG: updating my organisation's gender equality strategy] #EqualPayDay @WGEAgency
  • I will #KeepMindingTheGap because... [EG: my daughter and son deserve to be equally valued when they grow up and go to work.] #EqualPayDay @WGEAgency

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