1. Build a business case

A gender equality strategy will be most effective when gender equality has support and commitment from your leadership team and other stakeholders. Developing a detailed business case tailored specifically to your organisation will help secure that crucial leadership commitment. It should highlight the “why” your organisation believes addressing and improving gender equality will be beneficial, and also underscore that it is the right thing to do.

A gender equality strategy can support your business case for gender equality and it may:

  • improve the wellbeing of staff
  • affect your bottom line
  • enhance your organisation’s external image and brand
  • improve your organisation’s competitiveness
  • help your organisation attract and retain talented staff
  • reduce costs associated with staff turnover
  • enhance productivity
  • help future-proof your organisation
  • reflect your customer base.

The business case for gender equality offers instructive ideas for developing a tailored business case. It is important also to consider the cost of inaction as the drive towards workplace gender equality gains more momentum nationally and internationally.